Free newspaper circulation increased in a spectacular way in Europe. In 2000 total circulation was 5.5 million, it doubled in four years to 11 million in 2004. It more than doubled again in only two years to more than 26 million in 2006. In September 2008 the 125 different European titles – more than 300 editions – have a combined circulation of more than 28 million.

In 2013 circulation dropped to 14 million, 65 titles in 25 countries.

Untit 2008, competition was much more common than monopoly, three or more papers in a market is no exception, average market share was above 20%. In the last years this reversed with most markets having only just one title, some markets lost free dalies alltogether.