According to Le Figaro, the owners of free dailies Metro (TF1) and Direct Matin (the Bolloré Group) are talking with competitor 20 Minutes (Schibsted and Sipa-Ouest-France) to buy the newspaper.
20 Minutes and Direct Matin are market leaders in circulation, but 20 Minutes has more readers and has also more revenues.
The problem with French free dailies is that they are engaged in a fierce comtepetion, all titles lose money or are just break-even. If there would be only one or even two titles, the market would look more promising. Even with TF1 and Bolloré owning 20 Minutes, competition on advertising rates would be much less.