German Süddeutsche Zeitung featured Swiss free newspaper 20 Minuten under the heading “Alles um Sonst” (All for nothing).
But the 240 people working for Tamedia’s free newspaper produce according top SZ the most profitable newspaper in Europe.
Circulation of 20 Minutes is around 730,000 (twice as much as the nearest competitor: paid tabloid Blick) with eigth different editions in three languages: Zurich (1999), Basle (2000), Bern (2000), Luzern/Zug 2004), St. Gallen (2005), Geneva/Nyon (2006), Lausanne (2006), Ticino (2011).
The paper has in total 2 million readers, 1.6 million in the German speaking part, which makes it the best read paper in that part of the country.
Also the online presence of 20 Minuten is impressive, it’s the most visited news webiste in Switzerland.
The e-paper (in all editions) van be viewed online: sports, short news, entertainment, celebreties, service and lots of adds.
The development of circulation can be seen below.
Readerhip (2013, first half) is in the second graph.