Archive for the ‘Titles’ Category

Soccer fever hits Belgium: Metro carries national colors

Tuesday, June 17th, 2014

Metro vlagThe soccer World Championship is celebrates by most free dalies in the countries that participate. On this Pinterst page some examples are collected.

The Belgium Metro does ad an extra gimmick. On every day the Belgium team plays (three day at least, starting today), all Metro will have the national flag painted on the outside fold.

This is best seen when they are stacked in their boxes.

On the Pinterst site the Dutch and French language papers are also pictured in the front view.

The e-papers can be read here.

20 Minutes France for sale

Thursday, March 13th, 2014

According to Le Figaro, the owners of free dailies Metro (TF1) and Direct Matin (the Bolloré Group) are talking with competitor 20 Minutes (Schibsted and Sipa-Ouest-France) to buy the newspaper.

20 Minutes and Direct Matin are market leaders in circulation, but 20 Minutes has more readers and has also more revenues.

The problem with French free dailies is that they are engaged in a fierce comtepetion, all titles lose money or are just break-even. If there would be only one or even two titles, the market would look more promising. Even with TF1 and Bolloré owning 20 Minutes, competition on advertising rates would be much less.


Israel Today buys buys Ma’ariv print house

Sunday, December 15th, 2013

138708237191194458a_t_engIsraeli leading free daily newspaper Israel Today has acquired its own pinting house with taking over the former printing plant of the Ma’ariv newspaper.

According to Israeli business news website Globes, this move could be fatal for Israeli paid daily Haaretz, that was printing Israel Today until now, for “tens of millions of shekels annually”.

The freesheet, which is also believed to have bought the land from Amos Maiman, also plans to move its editorial and management offices to Bat Yam.
The acquisition is reportedly being made for NIS 80 million.
The move is a mortal blow to “Haaretz” which until now had printed Sheldon Adelson’s newspaper for tens of millions of shekels annually.
Maiman acquired the printing house from the “Ma’ariv” trustees for NIS 65 million.

The printing plant was owned by Amos Maiman, who paid NIS 65 million. The acquisition of Israel Today is reportedly being made for NIS 80 million (€16.6 million).

Metro Photo Challenge winners

Wednesday, November 20th, 2013

Screen Shot 2013-11-20 at 10.56.10

Already two weeks ago Metro’s Photo Challenge winners were annouced. For some mysterious reason this escaped my attention.

The photo’s of the winners can be seen on this website.

All photo’s this year had to be related to one of the senses, the one above is taken Alexander Hirtz, Quito, Ecuador, and posted under “taste”.

In total 120,000 photos were send in by 40,000 photographers.

Austria: Kronen loses, Heute wins in readership

Tuesday, November 19th, 2013

There is still an enormous gap between leading paid tabloid Kronen Zeitung and free daily Heute in readership. But the gap is getting smaller.

In 2012/2013 Kronen Zeitung had 2.6 million readers (until 2006 this was more than 3 million), free daily Heute first hit the one million readership mark, coming from half a million in 2006 according to the latest Media-Analyse data.

Kleine Zeitung is third in readership (817,000 readers), free/paid paper Österreich is fourth with 706,000 readers.


SZ: 20 Minuten most profitable newspaper in Europe

Sunday, November 10th, 2013

20minuten2013German Süddeutsche Zeitung featured Swiss free newspaper 20 Minuten under the heading “Alles um Sonst” (All for nothing).

But the 240 people working for Tamedia’s free newspaper produce according top SZ the most profitable newspaper in Europe.

Circulation of 20 Minutes is around 730,000 (twice as much as the nearest competitor: paid tabloid Blick) with eigth different editions in three languages: Zurich (1999), Basle (2000), Bern (2000), Luzern/Zug 2004), St. Gallen (2005), Geneva/Nyon (2006), Lausanne (2006), Ticino (2011).

The paper has in total 2 million readers, 1.6 million in the German speaking part, which makes it the best read paper in that part of the country.

Also the online presence of 20 Minuten is impressive, it’s the most visited news webiste in Switzerland.

The e-paper (in all editions) van be viewed online: sports, short news, entertainment, celebreties, service and lots of adds.

The development of circulation can be seen below.


Readerhip (2013, first half) is in the second graph.


Belgian Metro celebrates 65 years old comic

Thursday, October 24th, 2013

Screen Shot 2013-10-24 at 15.32.52To celebrate the 65th anniversary of the famous Kiekeboe comic in Belgium, the whole Metro free paper today (October 24) is devoted to the comic.

The comic-family is pictured on almost every page of the paper.

The special issue can be viewed as ePaper or downloaded.

As the comic is only popular in the Flemish (Dutch speaking) part, only the Flemish edition contains the special content.

Swiss upload 24,000 pictures in 24 hours

Monday, September 16th, 2013

Swiss free daily 20 Minuten asked all users of its smart phone app to send in photos of what they were doing between 13 Septmebr 12:00 and 14 September 12:00.

In the end 24,000 pictures were uploaded to Swiss Moments (sponsored by insurence company Zurich). Pictures can be seen on an online map and in a book that will be on sale by Christmas.


The best-rated pictures can be seen on a special website while more pictures are online here.

Israel Today wants to buy own printing plant

Monday, September 16th, 2013

Screen shot 2013-09-16 at 9.56.46 PMThe printing house in Bat Yam where paid paper Ma’ariv used to be printed, could possibly transferred to Sheldon Adelson, the owner of Israeli free daily Israel Today.

Acording to Israeli business paper Globes, negations have been conducted after Ma’ariv moved to another printing plant. The former printing plant now stands idle.

Earlier talks about a sale broke off in the past.

Israel Today is currently printed at the Ha’aretz newspaper.

Metro Photo Challenge

Monday, September 16th, 2013

Screen shot 2013-09-16 at 7.31.01 PM

This month the new Metro Photo Challenge started, with Metro editions all over the over the world paying attention to the challenge on their front page.

This year’s theme is the “Senses” with 6 categories: Sense, Touch, Smell, Hear, See + a “6th sense” special category.

It is also possible to submit using Instagram. Users cab also upload using Twitter and special hashtag so submissions are visible in their timeline.

Also Facebook and Pinterest are used for the campaign.

The contest will run for 6 weeks until 10/13 and the local winner will be announced on 10/25. The global winner will be announced on 11/04 and win an eight-day photo adventure in Ghana in collaboration with Reach for Change.

Everyday winners can be seen on MetroChallenge.

This year’s theme is the Senses with 6 categories: Sense, Touch, Smell, Hear, See + a “6th sense” special category which also submission through Instagram. The contest is being promoting in paper, online and on social media. Check out this morning blippable print ad. All ads are utilizing pictures submitted in last year’s MPC. The contest will run for 6 weeks until 10/13 and the local winner will be announced on 10/25. The global winner will be announced  on 11/04 and win an eight-day photo adventure in Ghana in collaboration with Reach for Change.