Archive for the ‘Readership’ Category

UK Readership #1: all but ‘i’ decline

Monday, February 18th, 2013

Except for the rise in readership of the light (and cheap) ‘i’, every UK paper saw its readership decline in 2012 compared to 2011 according to NRS survey data for January – December 2012.

The Daily Telegraph and The Daily Express saw readership slide with 14 and 16 %, The Daily Record and The Independent saw a 8% decline. The Sun, The Mirror, The Daily Star and The Guardian lost 6%.

Even free dailies Metro and Evening Standard – usually seeing readership grow – showed a 1% decline.

Compared to 2006 both Metro (+73%) and the Evening Standard (+102% after the move to free distribution) increased readership. The Independent, The Daily Record, The Daily Express and The Daily Telegraph lost a third of their readers (click on graph for bigger version)


Later today: data on age profiles of UK newspapers, social grades differences between titles and male/female readership.

Italian readership drops

Saturday, February 9th, 2013

All major Italian newspapers lost readers in 2012 compared to 2011 according to the latest Audipress survey.

Only sports paper Tuttosport showed an increase of 3% in readership. The two other sport papers La Gazzetta dello Sport and Corriere dello Sport-Stadio both lost 3% of their readers. They are still the first and the fourth best-read paper in the country with a readership of 4.1 and 1.8 million.

Paid papers La Repubblica and Corriere della Sera (2 and 3, both with 3 million readers) lost 15 and 14% of their readers. La Stampa (no. 5) even lost 28%.

Free dailies Leggo (7, 1.3 million readers) lost 30% after cutting down circulation. Metro is now the 6th paper with 1.4 million readers. Free daily Dnews lost one third of their readers. (click for bigger version)


Readership Israeli newspapers

Sunday, February 3rd, 2013

Free daily Israel Today keeps growing in readership. In 2012 the paper reached 39% of population, against 38% in the year before. Yediot Ahronot also saw its reach go up, from 36% in 2011 to 37% in 2012.

Maar’iv contonues to slide (11% in 2012) while Haaretz has a stable circulation the last three years. There is no data available on free daily Israel Post for the last two years. (Globes) (click on graph for bigger version)


Polish papers lose readers

Sunday, December 16th, 2012

Over the last four year all Polish papers have lost readers. Gazeta Wyborcza (Agora) is still leading and reaching  11.3% of the Polish population, in 2009 this was 14.1%.

Fakt (tabloid by Axel Springer) is in close competition with Gazeta Wyborcza (11.3% in 2012, 14.3% in 2009).

Free daily Metro (also by Agora) is third (5.2%) just before tabloid Super Express (4.8%). (data: Millward Brown SMG/KRC) (click on graph for bigger picture).


Free dailies best-read in France

Wednesday, October 17th, 2012

20 Minutes, Metro and Plus/Direct Matin are the best-read newspapers in France according to the AudiPresse One 2011/2012 survey

Market leader 20 Minutes is read by 4.4 million readers (+2% compared to the 2011 research). Metro lost 3% and now has 2.9 million readers. The Plus/Direct Mation papers (Bolleré together with local partners) gained 5% and climbed to 2.8 million readers.

Local paper Ouest France is fourth (2.5 million readers) while the Le Parisien/Aujourd’hui combination has 2.4 million readers.

The overall pattern since 2005 – with all free papers showing a substantial readership growth – does not seem to point to a massive readership shift from paid to free papers. (click on graph for bigger version)


Danish newspapers continue readership slide

Thursday, October 11th, 2012

All Danish newspapers Information (+7%) lost readers in 2012 (first six months) compared to the same period in in 2011. (Data from TNS Gallup)

MetroXpress is still leading with 4000,000 readers (-8%), before Politiken (375,000; -3%), Jyllands Posten (344,000; -6%) and free daily 24timer (299,000; -7%).

Both free dailies did not profit from the closure of free daily Urban in the beginning of 2012. A similar pattern was visible in the Netherlands.

Compared to 10 years ago, MetroXpress is back were it started, Politiken lost 25% of its readers, Jyllands Posten 52%, Ekstra Bladet 49% and Berlingske 46% and BT 54%. 224timer lost 33% of its readers since 2007. (click for bigger version)


Dutch free dailies Metro and Spits lose readers

Wednesday, October 10th, 2012

Both Metro and Spits lost around 100,000 readers in according to the latest NOM survey (July 2011 – June 2012), compared to the whole year 2011.

Both Metro and Spits (now both owned by TMG) lost 6% of their readers notwithstanding the closure of De Pers in March 2012 and an increase in circulation by both papers in the second quarter of 2012.


Readership in Austria

Monday, October 8th, 2012

Kronen Zeitung is still the best-read Austrian daily according to the latest (2011/2012) readership survey of Media Analyse. The paper has 2.7 milion readers, 1% more than in the full year 2011, but 11% less compared to 2005.

Free daily Heute is second with 950,000 readers, also an increase with 1% compared to 2011. Compared to 2007 readership increased with 75%.

Paid paper Kleine Zeitung increased its readership with 2% compared to last year (now 820,000).

Free/paid daily Österreich has 730,000 readers (+1% compared to 2011, +6% compared to 2007).


Italian newspapers see readership drop

Wednesday, September 19th, 2012

Italy has long been in miracle in terms of newspaper circulation and readership. When both were dropped all over Europe, Italy showed another trend: higher circulation and more readers. In 2012 this trend seems to be reversed – except for sports papers.

La Gazzetta dello Sport won and is with 4.4 milion daily readers (circulation of just over 300,000) again the best-read paper in the country. Also Corriere dello Sport (1.9 million) and Tuttosport (1.1 million readers) saw an increase in readers compared to the same period (March-July) last year.

The four leading paid (non-sport) papers: La Repubblica (3.5 million), Corriere della Sera (3.4 million), La Stampa (2.3 million) and Il Messaggero (1.4 million readers) saw readership drop.

Free daily Leggo cut down circulation and saw this reflected in its readership that dropped from 2 million in 2011 to 1.4 million(minus 30%) now. Metro is now the free daily with the highest number of readers (1.5 million, minus 9%).

Third free paper is now Dnews after City shut down earlier this year, the paper saw readership drop to 200,000.

Business paper Il Sole 24 Ore saw readership increase with 17%. (data: Audipress)


Free dailies leading in Switzerland

Tuesday, September 18th, 2012

Free daily 20 Minuten (Tamedia) is – again – the best-read newspaper in Switzerland. Every day 1.4 million readers go through the paper according to the last Wemf research (Persoenlich).

Free daily Blick am Abend (Ringier) is second with 630,000 readers, just before paid mother-paper Blick (610,000 readers). Paid paper Tagesanzeiger (Tamedia) is fourth with 510,000 readers.


In the French speaking part of the country free daily 20 Minutes is the best-reader paper with 500,000 – twice the number of readers of paid paper Le Matin.