Sports paper Marca saw readership increase in April 2011 – March 2012 compared to 2011 with 1%. El Mundo Deportivo and AS both lost 1% of its readers but fourth sports paper Sport saw an increase of 2%.
All other papers in Spain lost readers: -3% for free newspaper 20 Minutos, -1% for El Pais, -@% for free daily Qué! and -!% for El Mundo. Free daily ADN ceased publication. Data from AIMC.
Swiss free newspaper 20 Minuten/Minutes reaches 2.3 million readers (daily) and unique online users (weekly) according to a Total-Audience study (persoenlich).
As there were 1.85 million daily readers according to the WEMF research this means this means that there must be around 4.5 million online users that access only the webistes.
More than 300.000 people (14% of total users) use both the website and the newspaper.
Readership of Austrian market leader Kronen Zeitung keeps sliding although with 2.7 million readers it dominates the market.
Free dailies Heute and Österreich gain readers accoprding to the last Medien Analyse research.
Swiss free daily 20 Minuten has in 2010-2011 again increased the number of readers according to the last MACH/WEMF research (Persoenlich).
20 Minuten reaches 31% of the German speaking Swiss population (1.4 million readers). Free paper Blick am Abend (629,000 readers) is closing in on mother tabloid Blick (632,000 readers).
In the French speaking part, 20 Minutes is also leading with 474.000 readers before Le Matin and 24 Heures.
Free daily Metro is again leading in Danish readership survey before paid papers Politiken and Jyllands-Posten. Free daily 24timer (also owned by Metro International – with a minority share of Politiken and Jyllands-Posten) is fourth.
Almost all papers are losing readership over the years. Jyllands-Posten and Berlingske lost more than half of the readers in the last 15 years. Politiken went from 570,000 to 370,000.
Also the tabloids B.T. and Ekstra Bladet lost 50% of the readers.
Metro reached its top in 2006 (680,000 readers) and is now down to 420,000 readers. 24timer had 535,000 readers in 2007; 322,000 readers in 2011. (click on graph for bigger version)
In the next survey (TNS-Gallup) we will see the effect of the closure of free daily Urban.
Most Italian free dailies lost readers according to the latest (2011-III) Audipress report. Only Metro recorded a small rise compared to the first three months of last year. Most paid and sports newspapers gained readers in the last six years.
La Gazzetta dello Sport had 4.4 million readers, La Repubblica 3.5 million, Corriere della Sera 3.4 million and La Stampa 2.3 million readers.
Free paper Leggo (5th position) has cut circulation in November 2011, meaning their readership (1.9 million) will drecrease. City, the 7th paper with 1.7 million readers will close this months.
The readership of Dnews again dropped, now to 262,000 – making their claim of a circulation of 470,000 highly unikely. In September DNews closed editions in Bergamo and Vernona.
The graph below shows it all. Readership for almost all Danish newspapers keeps on declining.
Jyllands Posten lost more than half of its readers in the last 14 years, Politiken lost a third.
Free dailies Metro (still no. 1), 24Timer and Urban lost readers as well. The last title lost 60% of its readers compared to 2005.
With an increase of 8% in readership compared to the 2010-survey, free daily Heute is the overall winner in the last Media-Analyse survey in Austria.
The paper had 921,000 daily readers in the 2010/2011 research and for the first time surpassed paid paper Kleine Zeitung (808,000 readers: – 5%).
Paid paper Kronen Zeitung is still the undisputed market leader in Austria (2.7 million readers) although it lost 2% of its readers.
Paid/free model Österreich is the fourth paper in the country with 714,000 readers (+5%). (click for bigger view)
In capital Vienna Heute is the largest paper with 580,000 readers against Kronen with 480,000. Österreich is third with 350,000 readers.
Blick am Abend, the second Swiss free daily, is now the second best-read Swiss paper after it surpassed its paid ‘mother-paper’ Blick. Blick am Abend had 635,000 readers on average between April 2010 and April 2011, Blick had 622,000 readers.
Best-read paper is still free daily 20 Minuten with 1.4 million readers, an increase compared to the previous period. (Click for larger version)
In the western French-speaking part, 20 Minutes is the best-read paper with 463,000 readers before paid papers Le Matin (266,000) and 24 Heures (223,000 readers). (WEMF-data via Persoenlich)
Newspaper readership in Italy does not seem to be affected by the crisis or substituted by digital media.
According to the last Audipresse research all four leading paid newspapers La Gazzetta dello Sport, La Repubblica, Corriere della Sera and La Stampa now have more readers than five years ago. Also other paid newspapers saw readership increase in the last year. Only Il Sole 24 Ore and Il Gazzettino showed a small loss.
Free dailies Leggo, City and Metro grew until 2005, lost some readers in later years but were more or less stable between 2010 and 2011 according to the last Audipress survey (January – July 2011).
Leggo has 2 million readers, City showed a small loss (from 1.9 to 1.8 million), Metro gained some readers (1.55 to 1.61 million). Dnews is still struggling with 323,000 readers (383,000 in previous year). E Polis (1.3 million readers in 2010) closed down in July 2010. (click for bigger version)
