Archive for the ‘Online’ Category

Portland Daily Sun to buy news aggregator

Thursday, November 7th, 2013

Screen Shot 2013-11-07 at 08.36.15Free daily Portland Daily Sun has reached an agreement to buy news aggregator

The Portland Daily Sun owner Mark Guerringue will pay an undisclosed price to Stefan Williman, who founded MaineNewsSimply three years ago.

Guerringue told the Bangor Daily News: “As small as we are, we’re probably the only print paper growing revenue in Maine. While we’re tiny, we’re heading in the right direction.”

Guerringue founded the Portland paper in February 2009, in New Hampshire he publishes the Conway Daily Sun (1989), the Berlin Daily Sun (1994)) and the Laconia Daily Sun (2000).

Metro UK starts evening tablet edition

Tuesday, November 5th, 2013

metro_tabletTo compete with rival free daily Evening Standard, morning UK paper Metro launched an evening tablet edition.

The edition for Android and iPad is available from 5 PM. The ‘regular’ morning tablet edition was already launched in 2011.

“The national evening publication will aim to take a lighter tone compared to the morning edition, focusing on entertainment as commuters “lean back” on their journeys home after work.” according to Brand Republic.

Better interface, more sharing: Metro UK sees increase in online users

Thursday, October 24th, 2013

UK free daily Metro (Associated Newspapers) has seen its online use increase with a thrid to more than 730,000 users a day according to the lastest ABC audit data (The Guardian).

According to Metro a redesign of the mobile website and more referrals through social media were resonsible for the rise.

Metro’s chief customer officer, Dominic Rowell: ”mobile audience has increased by 225% and social media referrals have gone up fivefold.”

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UK free daily Metro starts online Casino

Saturday, May 25th, 2013

MetroPlayCasino-130x70UK free daily Metro, owned by Associated Newspapers (also owning tabloid paper Daily Mail) will launch an “online gaming platform” called Metro Play.

Six months ago Metro Play was launched as a tablet-app, now it is also avialable on the web.

The website offers more than 200 different games, the Casino games (slot-machine games, black jack, poker, roulette) being the most promising in terms of revenues. Gamers have to deposit between £10 and £250 and register with Metro Play Casino before they can play.

According to the press realease:

With this campaign, Metro Play aims to target its core audience of young-adult urbanites while commuting, or during their downtime at work and home.
Walters said: “We know that Metro’s urbanite audience enjoy gaming as a mainstream leisure activity, using it to make the most of their most valued possession – their time. This makes Metro Play a very exciting proposition and we are proud to bring this innovative gaming destination to the marketplace.”
With a deposit of between £10 and £250, users can register with Metro Play Casino to play one of the more than 200 web and 20 mobile games now live.
Linda Grant, the managing director at Metro, said: “Metro Play helps further Metro’s consumer cross-platform entertainment offering, giving consumers more reasons to engage with Metro more often, throughout the day.
“Built to fit into our core urbanite audience’s busy, on-the-move lifestyles, Metro Play is set to enhance Metro’s mobile-first strategy.”

Metro Play aims to target its core audience of young-adult urbanites while commuting, or during their downtime at work and home. Jamie Walters, executive director at Metro Play: “We know that Metro’s urbanite audience enjoy gaming as a mainstream leisure activity, using it to make the most of their most valued possession – their time. This makes Metro Play a very exciting proposition and we are proud to bring this innovative gaming destination to the marketplace.”

The word ‘gambling‘, however, is carefully avoiding in the campaign, it’s all about gaming, play, and entertainment.

Going to the website, however, results in a “restricted” message outside the UK.

According to Campaignlive, Metro is spending a £1.9m national ad campaign using the tagline “More rewarding ways to Metro Play” to promote the operation.

Politico tests readers’ willingness to pay for journalism

Wednesday, May 22nd, 2013

Can frees join the paid? Politico likes to thinks so.

The US free website/newspaper will start testing metered pay-models for at least six months in the six states and internationally.

Readers will be required to pay for content after consuming a set number of pages on the website. Politico will test different price points and page limits to find the sweet spot for our readership. (…) We believe that every successful media company will ultimately charge for its content.

Politico operates a website with high value political content since 2007. In 2009 it launched a free daily – circulation around 35,000 – that was distributed on Capital Hill and environment on days when Congress was in session. The newspaper provided the company with revenues because the website was lossing money.

Politico already operates a paid PRO version with alerts and exclusive content. The new version is another sign on media companies shifting towards a paid content model.

With more than 300 media companies now charging for online content in the U.S., the notion of paying to read expensive-to-produce journalism is no longer that exotic for sophisticated consumers. This is a very promising, if uncertain, trend in our country. The collective decision by media companies to give away for free a product of high value and high cost will go down as one of the worst, self-defeating moves in the history of industry.

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Apart from paid content, Politico also started with an experiment with sponsored content (right).

The content appears on the frontpage, just like any other content, with the same font and design, and with a byline, but with a separate heading that says Sponsor-generated content:

The treatment strikes a fine balance between protecting readers and promoting products.

Metro Belgium introduces Android app

Saturday, May 18th, 2013

Screen shot 2013-05-18 at 2.48.42 PMAfter the app for iPad, Belgium free daily Metro introduced an app for Android phones and tablets as well.

The app is available in a French and Dutch language version on the Google Playstore, the iPad is available on iTunes.

Papers until 30 days ago can be read on the new platform.

The free app is sponsored by the recruitement programma of Belgium Railways NMBS.

Augmented reality in Metro US

Friday, May 10th, 2013

MetroInteractive_BlippaIn cooperation with Blippar, Metro US introduced augmented reality for their editions in New York, Boston and Philadelphia.

Readers can download the free Blippar app on their device, open the app, and hold it over “blippable” content in Metro to see videos, get coupons, shop online or unlock myriad other interactive content experiences on their smart devices.

Metro officially launched Blippar in the Summer Movie Preview issue on May 3 (right). Readers were able to virtually “try on” the Iron Man suit, answer a celebrity gossip poll, reveal hidden content, and see a movie trailer. (Metro Press Release through Wall Street Journal.)

More pictures with augmented reality examples can be found here.

Metro Belgium iPad app

Friday, February 22nd, 2013

Metro Belgium will launch a free iPad on February 25. Bothe the Dutch and French language editions will be available in the app store.

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Metro Belgium introduces Scoopshot

Monday, July 2nd, 2012

scoopshot_fr-overAfter Sweden, Finland and the Netherlands, now also Metro Belgium in introducing the photo-app Scoopshot for their readers.

The the app – iPhone and Android – registered users can upload photo’s to the newspaper. When a picture gets published, the photographer receives a fee.

Users can upload their own photo’s but Metro will also ask for specific contributions.

Metro claims that there are already 100,000 regitered users that have send in 250,000 pictures.

Metro Belgium is partner of Metro International and not owned by the company nor a Metrop franchise.

Metro France Google distribution map

Monday, June 25th, 2012

Metro France uses Google maps to show readers where they can pick up the paper. Below the Bordeaux map. Hovering over a green Metro-dot shows the pick-up spot. The smileys indicate public transport distribution spots.

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