Archive for the ‘Launches’ Category

Metro expands in France

Monday, September 27th, 2010

Picture 1Apart from launching new editions in Metz, Nancy and Toulon, Metro France will also increase circulation in Paris, Nice and Toulouse.

On 21 September, Metro launched in Metz and Nancy with 20,000 copies. Today, Metro is also available in Toulon with 10,000 copies.

In Nice and Toulouse circulation is increased, while 60,000 more copies will be distributed in Paris from 1 October on. The copies will be distributed by a combination of hand promoters and racks in 50 new key street distribution points, over 40 train stations and 200 large company buildings in Greater Paris. In Paris a team of five local reporters and columnists work for the edition.

The aim is to differentiate Metro from other players by becoming the largest free newspaper in Paris and acquiring the best national coverage of free newspapers in France.

French frees expand

Thursday, September 23rd, 2010

Free daily newspapers Metro and 20 Minutes will launch four extra editions in France next Monday.

Metro will launch editions in Metz, Nancy, Toulon, expanding from 9 to 12 editions. Neither of the cities have a free newspaper now. Toulon, however, had a ToulonPlus free daily in 2004 and 2005, published by paid paper Nice Matin. The Metz and Nancy editions will have a circulation of 20,000.

20 Minutes will launch in Montpellier with 30,000 copies, the city now served by MontpellierPlus (Midi Libre). For 20 Minutes this will be the 10th edition. (AFP/Google)

With this launches France again stands out as one of the few countries where free dailies expand. The Groupe Bolloré launched three editions in 2009, while 20 Minutes launched in Nice in March of this year. Total circulation rises to 250,000 copies daily in France, meaning a market share of 25%.

39th edition for Adevărul de Seară

Wednesday, September 15th, 2010

GiurgiuWith the launch of the 39th edition of free Romanian evening paper Adevărul de Seară, the title more or less completed its mission of covering all major cities (59) in the country. Total circulation is now 510,000.

The last edition was launched last week in Giurgiu, where the paper distributes 6000 copies. Earlier this year editions in Alexandria, Calarasi, Tulcea, Zalau and Vaslui were launched. All editions have their own local pages and a different front page as well (Scroll down the website of Adevărul, halfway there is the option of downloading the different front pages.).

In 2008 the paper – spin off from paid paper Adevărul (The Truth) – launched 14 editions, in 2009 18 new editions were added, while the 6 from 2010 are the last ones. (Which makes 38, I am checking with my Romania sources to locate the missing one.)

In Bucharest (132,000), Timisoara (18,000) and Craiova (23,000) Adevărul de Seară distributes most copies. The paper is by far the paper with the highest circulation in the country.

Readership between April 2009 and April 2010 was 654,000 – with only 24 editions counted in full. (Adevarul)

First free daily in Bolivia

Tuesday, September 14th, 2010

ElSoldeSantaCruzEl Sol de Santa Cruz is the first free daily in Bolivia. The paper was launched yesterday (September 13) in the largest city of the country. Santa Cruz counts 1.5 million inhabitants.

The paper, published by leading paid daily El Día, is distributed through 500 points in the city. Circulation is so far unknown. (EFE)

On the website a e-version of the paper can be read or downloaded. The first issue (right, click for larger version), counting 32 pages, however is still number 0.

Publisport Mexico

Tuesday, May 4th, 2010

Metro International announced that Publimetro, their Mexican edition, is launching a bi-weekly free sports newspaper in Mexico City. Publisport will have a circulation of 40,000 copies and will be hand delivered Monday and Friday.

The free sports newspaper, called Publisport, will be launched together with Metro’s local partners Inmobiliaria Torraco and MX Shares. Metro holds a 49% stake in the Mexican operation. (MarketWire)

Fourth Metro Brazil edition in Campinas

Thursday, April 29th, 2010

Metro Brazil is launching a new edition in Campinas, a city of approximately two million people, located 90 kilometres from Sao Paulo. The new edition will have an initial distribution of 30,000 daily copies.

In 2007 Metro launched in Sao Paolo, in 2009 editions for the ABC area (Greater São Paulo: Santo André, São Bernardo do Campo, São Caetano do Sul) and Santos were added.

The Brazil Metro is majority (70%) owned by the Bandeirantes group. Metro’s total circulation in Brazil now amounts to 240,000 daily copies.

20 Minutes Nice

Thursday, April 1st, 2010

The pdf version of the new Nice edition is no online at 20minutes.fr. The paper counted 16 pages, with page 2 and 3 devoted to local news.

20min_nice_2010

20 Minutes launch in Nice

Wednesday, March 31st, 2010

With the launch of an edition of 20 Minutes, French Côte d’Azure town Nice now has three different free dailies. Metro operates a Nice edition since 2004 while Vincent Bolloré’s Direct group launched Direct Nice in December 2009.

The 20 Minutes edition is the 9th edition of the paper, and will distribute 35,000 copies daily in Nice. The staff consists of two local reporters, other content is provided by the Paris headquarters.(20 Minutes, Nice Premium)

20minuteseditions

(Unfortunately, the Nice editions is not yet available of the 20 Minutes website)

The fastest growing free daily in the world

Thursday, February 25th, 2010

Free daily Adevarul de Seara is the free evening spin-off from Romanian paid morning paper Adevarul which was acquired some years ago by Dinu Patriciu, probably the richest Romanian at this moment, who is said to have a fortune of approx. €2 billion.

Alba Iulia

It started with seven editions in October 2008: Bucharest, Arad, Timisoara, Iasi, Cluj-Napoca, Bacau and Oradea. Each local edition has its own staff and also has its own frontpage.

Braila

In December 2008 seven more editions were added: Ploiesti, Resita, Deva-Hunedoara, Suceava, Botosani, Targu Mures and Baia Mare. [in the first version of the post it said that the first 14 editions were launched in 2009 - it should have been 2008, see also the comment below].

Craiova

In 2009 18 new editions were launched between February and September: Craiova, Targu Jiu, Brasov, Sibiu, Bistriţa, Constanta, Râmnicu Vâlcea, Drobeta Tr. Severin, Alba Iulia, Braila, Buzau, Focsani, Galati, Piatra Neamt, Pitesti, Satu Mare, Slatina and Targoviste.

Piatra Neamt

Launching 32 local editions of a free daily within one year is something no other paper has been doing in the past.

Sibiu

Total (BRAT) audited circulation of the paper was 465,000 at the end of 2009. All editions can be downloaded from Adevarul website.

Timisoara

New Springer free daily in Germany

Wednesday, February 10th, 2010

WeltAktuell2010

Welt Aktuell, the free paper distributed to airline passengers in Germany, debuted on January 4. The paper is handed out to all Lufthansa passengers (business and economy) on domestic flights in Germany after 16:00 each weekday afternoon.

The paper counts 12 tabloid pages. Content comes mostly from other Axel Springer papers like Die Welt, Welt am Sonntag and Welt Kompakt. Circulation is 30,000.

Since the closure of airline paper Süddeutsche Zeitung Primetime (also an afternoon paper for Lufthansa passengers), Germany was without free papers; earlier in 2009 the free train/plane Handelsblatt am Abend (Holtzbrinck group, Handelsblatt) closed down.

Before that there were other (unsuccessful) train/plane papers like die Sportzeitung (2006-2007, also in cooperation with Lufthansa), FTD Kompakt (Financial Times Deutschland, 2003-2006) and ICE-Press (Der Spiegel, 1997-1999).