Archive for the ‘Launches’ Category

Metro launches in Nicaragua

Monday, October 21st, 2013

metro_nicaragua_2013With the Nicaragua edition, launched bij Metro International on Monday October 14, Metro is now published in nine Latin American countries.

Communication is through Twitter and the Metro Facebook page. the online edition can be viewed here.

The circulation of the new edition is not yet known.

Earlier Metro launched in Mexico, Brazil, Chile, Ecuador, Peru, Guatemala, Colombia and Puerto Rico.The Argentinian edition was closed down.

New free daily for Lake Placid (NY)

Friday, June 21st, 2013

In the US state of NY a new free daily will be published until September 6 of this year. The paper will be called “Visiting Lake Placid” and is targeted at the summer visitors.

The paper is published by Lake Placid News. Circulation is unknown.

Earlier holliday free dailies were published in Cape Cod (Cape Cod Day), York (MA) and Portsmouth (NH) (the Daily Beachcomber).

Metro Denmark goes blue

Saturday, April 6th, 2013

metroXpress_2013The sale of the Danish edition of Metro (called MetroXpress) to Swiss publisher Tamedia has resulted in a total makeover of the last remaining  free newspaper in that country.

The paper has kept the ‘metroxpress’ name, but changed the green color to blue (like the color of their Swiss free daily 20 Minuten) and introduced the ‘MX’ brand in a new logo (right, click on picture for bigger version). The new website is now mx.dk.

This new brand was introduced on April 2, the paper has a circulation of 400,000.

This weekend version counted no less than 64 pages, it can be viewed as e-paper as well.

Sister paper 24timer closed down last month.

Tamedia also operates a free newspaper in Luxembourg, together with incumbent publishing house Editpress. The Swiss paper is published in three different languages: German, French and Italian.

Free paper for Tahiti

Tuesday, October 30th, 2012

Screen shot 2012-10-30 at 9.43.34 AMLe Gratuit de Tahiti will launch on the Polynesian Island group on November 6.

The paper will have a circulation of 25,000 and will be distributed three days a week (Tuesday, Thursday and Saturday).

Le Gratuit is published by le groupe Media Polynésie that also publishes two paid newspapers on the islands (La Nouvelles).

Metro launches in Puerto Rico

Tuesday, October 2nd, 2012

Metro International expands in Latin America by launching a free daily newspaper in Puerto Rico. Metro will be launched in the capital city San Juan in October. Readers can get a sneak peak copy of the newspaper already on 2 October.

Metro has already editions in Mexico, Brazil, Chile, Ecuador, Peru, Guatemala and Colombia. With the addition of Puerto Rico, Metro will be consolidating its presence in Latin America reaching 8 countries in the region.

Puerto Rico is the 4th largest newspaper advertising market in Latin America. The population of the San Juan metropolitan area, including the inner city and its municipalities, is 2 million.

The Puerto Rico print edition will be hand delivered by distributors Monday to Friday at strategic locations to reach the target audience. A joint venture company has been created together with PR Media Partners LLC, in which Metro holds 70 percent of the shares. PR Media Partners LLC is formed by local and international investors to pursue investment opportunities in the Puerto Rican media sector.

New free dailies in Latin America and Spain

Monday, September 24th, 2012

O Terminal 2012Thanks to the ongoing research of Marv Carlson of ABYZ Newslinks, some so-far unknown free dailies were discovered in Latin America.

Near the Brazilian metropol Rio, free afternoon papers Ter Notícias and O Terminal are published since 2010 in Niteroi, Sao Gonçalo, Macaé and Petrópolis (O Terminal) and Juiz de Fora (Ter Notícias).

In Guarulhos (Sao Paulo) daily Guarulhos Hoje is published for free since 2010, it was launched in 2008 as a paid paper.

Two papers from Ecuador were discovered. Diario Estacion was published from (at least) October 2010 to February 2011 in the capital Lima. A now defunct Twitter account still exists while there is also a YouTube movie on a sampling action of the paper.

El Gratuito, also published in Lima, started just after Diario Estacion stopped and using a similar color design, suggesting it succeeded Diario Estacion. The website is not available anymore, the Twitter account stopped in April 2011.

In Spain, Carlson discovered El Acueducto, a free paper published since April this year in Segovia (Castile and León). The paper is named after the famous aquaduct in the city.

Free weekly London magazine

Wednesday, June 13th, 2012

scoutA new free – freemium according to the publisher – weekly has hit the London streets.

The paper promises to be:

Positively populist in its coverage, Scout London will distil the city’s best food and drink venues, shopping experiences, sport and fitness, film, comedy, club nights, arts and culture and live music into a free weekly publication.

125,000 copies of the magazine will be distributed at tube and railway stations, select retailers, hotels, health clubs and offices across the city. Featuring events taking place throughout the week the magazine will serve as an entertainment expert for Londoners whatever their interests.

The paper will be available every Tuesday, and will be also target in the next months the Olympic Games visitors to London.

The weekly can be viewed online and on iPads and iPhones as well.

Two new print editions for Metro Canada

Thursday, March 1st, 2012

saskmapMetro Canada will expand to six new cities on April 2, 2012.

Metro will launch in Saskatoon and Regina in the province of Saskatchewan with a daily print edition.

In Hamilton, Kitchener, Windsor and Victoria Metro will launch digital-only.

Saskatchewan is the third-fastest growing province in Canada. The print editions will be distributed by hand promoters, in street boxes and at other strategic locations. Daily circulation is expected to rise to 20,000 copies in each market.

“Delhi on the go” launches

Friday, October 14th, 2011

Dehli_on_the_go_2011After free daily Ergo closed in 2009, there were no free dailies in India. In October 2011, however, India has again a free daily.

The 16-page tabloid Delhi On The Go launched officially on October 12, although there are digital copies available from the end of September.

The paper is published by Go Info Media, a company by  young entrepreneurs Ankit Dhawan and Virat Mohan.

Circulation of the new paper is 10,000.

Metro Guadalagara

Friday, October 14th, 2011

Metro International today launched its third Mexican ‘Publimetro’ edition in Guadalajara. In 2006 Mexico City started, in 2008 an edition in Monterry was launched.

The Guadalagara Publimetro has a circulation of 45,000 copies from Monday to Friday, and is hand delivered by 50 promoters at strategic locations in Guadalajara.

Metro in Mexico has now a total circulation of 245,000 copies.

With 4.4 million inhabitants, the Guadalajara Metropolitan Area is the second most populated in Mexico.

The launch is already the sixth Metro launch in Latin America this year after Peru, Guatemala, Colombia and th Belo Horizonte and Curitiba editions in Brazil.

Earlier two free dailies were available in Guadalagara. El Nuveo Siglio (weekly since 2000) went daily in 2004 but moved to online only in 2010. El Tren started in 2000 but is now only published three days a week.