The paper has kept the ‘metroxpress’ name, but changed the green color to blue (like the color of their Swiss free daily 20 Minuten) and introduced the ‘MX’ brand in a new logo (right, click on picture for bigger version). The new website is now mx.dk.
This new brand was introduced on April 2, the paper has a circulation of 400,000.
This weekend version counted no less than 64 pages, it can be viewed as e-paper as well.
Sister paper 24timer closed down last month.
Tamedia also operates a free newspaper in Luxembourg, together with incumbent publishing house Editpress. The Swiss paper is published in three different languages: German, French and Italian.