In October of 2016 7DAYS has moved from weekly to daily.
Media said the company “will see increased focus on digital platforms and a transition away from being a print-centric publisher”.
The title currently has a print run of 75,000 Sunday to Thursday with free distribution throughout Dubai and Abu Dhabi. It will now be distributed only on Thursday, with more analysis and depth to its articles, and longer features. The topics covered will remain the same.
Mark Rix, CEO of 7DAYS Media, said print advertising has been declining for 7DAYS, as it has been across the industry. “We were performing better than the market for the past 12 months,” he said. “But that’s still a decline in print advertising.” He added: “If you are not
able to offer a rounded solution – events, digital, content, print, the whole 360-degree solution – then you are dead.” (Middle East Campaign)