Archive for the ‘Circulation’ Category

Spainish free circulation drops

Tuesday, May 22nd, 2012

The recession resulted in a drop of 27% in free newspaper circulation in Spain.

Metro closed already in 2009, ADN (9 editions) last year.

Market leader 20 Minutos is still distributing 700,000 copies according to the latest Introl research.

Second national free daily Qué! lowered circulation to 586,000 copies (620,000 in 2010).

Apart from those two national titles, some smaller local papers are published while also three economic papers distribute most of their circulation for free.

Metro Holland to 524,000 copies

Tuesday, May 15th, 2012

metro2012Metro Holland will increase circulation in 2012 Q2 to 524,000. In Q1 circulation was increased to 464,000 according to the publisher. In 2011 the average circulation was 434.000. The new circulation, is not yet officially confirmed by auditing organization HOI-online.

The increased circulation is the result of the closure of free dialy De Pers in March. Metro took over some distribution channels and 70 distributors. Circulation in restaurants, hospitals and the Rotterdam area is increased.

With the new circulation Metro claims to be the “Largest Newspaper in the Netherlands”.

This is not true. De Telegraaf is stil the newspaper with the highest circulation: 619,000 copies in 2011 (543,000 paid).

Metro adds that it is the largest in the group 18-54. There are no data, however, to support that claim. Also, being the largest in a certain age group refers to readership, not to circulation.

Below the latest readership data (2011) from NOM-Printmonitor. Metro have more readers in the age group below 50, but not more in the group below 65. The 18-54 group is not reported in public data from NOM.


Metro Holland increases circulation

Friday, April 20th, 2012

PMJensenMetro International CEO Per Mikael Jensen said in an interview in Dutch financial daily FD that the paper will increase circulation with 50,000 copies.

Background is the closure of third Dutch free daily De Pers in March.

Metro distributed 480,000 daily copies on average in 2011, competitor Spits distributed 390,000 copies. The circulation of De Pers was around 300,000.

Metro Holland showed disappointing results in Q1 2012 (EBIT margin -3%), in the whole year 2011 the EBIT margin was 2%.

Metro has already taken over some distribution points of De Pers.

That it is not that easy to improve results after a competitor closes down, showed Metro Denmark. Alhough competitor Urban closed down in the beginning of this year, the results dropped from +8% EBIT margin in Q1 2011 to -2% in Q1 2012.

12 years of UK free dailies

Thursday, April 12th, 2012

Metro UK launched in March 1999. In the next 12 years, almost a dozen other free papers were launched.

Some of them, like Argus Lite, FTpm, Manchester Metro, The Record PM, Morning News or Manchester Metro, lasted only for a short time and had a low circulation.

Other like London Lite and Thelondonpaper printed 400,000 to half a million copies.

In 2007, total circulation was almost 2.5 million. In 2011 it is stil 2.2 million. (Click for bigger picture.)


City AM increases circulation with 30%

Thursday, April 12th, 2012

Free financial daily City AM is planning to increase circulation in may from 100,000 tot 130,000 copies.

Most of these copies will be distributed in train stations in South London, Surrey and Kent. (MediaWeek)

Dutch frees cut circulation in 2011

Wednesday, March 28th, 2012

Both Metro and Spits, the two leading free dailies in the Netherlands, have cut circulation in 2011 compared to the previous year according to data from HOI Auditing.

Metro distributes now 433,000 copies (-11%),and  Spits 355,000 copies. (-7%).

De Pers increased circulation with 16% to 282,000. This paper, however, will close down at the end of the week.

Total free circulation in the Netherlands will drop to 900,000 in 2012. In 2007 this was 1.9 million.


Austrian free circulation rises

Thursday, March 1st, 2012

Free circulation in Austria increases in 2011 compared to the previous year according to auditing organization ÖAK.

Heute went from 540,000 to 573,000 while Österreich’s free circulation increased even more than that.

Total free Austrian circulation is now more than 900,000.


10 years of French free newspapers

Monday, February 20th, 2012

Unlike other countries, France only saw a growing number of free newspaper titles and editions in the last 10 years. It started with a genuine newspaper war in Paris and Marseille in 2002 when trade unions tried to prevent free dailies from being distributed and printed.

After Metro (February 18, Paris & Marseille), local paper La Provence started MarseillePlus while 20 Minutes launched in Paris in March. Metro grew to 12 editions in the next yeras while 20 Minutes increased the number to 13. More local Plus editions started in Lille, Lyon, Bordeaux and Toulon in 2004.

A boost in circulation was brought about by Vincent Bolloré’s media group in 2006 and 2007 when they launched an evening (Direct Soir) and a morning paper (Direct Matin) in Paris. The group of morning papers carrying the Plus/Direct brand increased to 14 in the last years.

Only one free paper ever stopped publishing in France, the ToulonPlus edition (circulation 10,000) which was published in 2004 and 2005.

In total 37 free editions are published in France. Total circulation increased to 3.2 million at the end of 2011. A third of French circulation is free.


20 Minutes and the joint morning Plus/Direct papers each have a circulation of more than a million. In readersship, however, 20 Minutes is leading with 2.7 million readers. Metro is second with 2.4 million readers.

Metro increases circulation after Urban closure

Monday, January 23rd, 2012

metro_denmark_2012The closure of Danish free daily Urban opened up an opportunity for Denmark’s only free daily publisher Metro International, owning the majority of the two remaining free dailies in the country: MetroXpress and 24timer.

In total Metro expects to win 75,000 to 100,000 readers in the future because of the closure of Urban according to MediaWatch.

Metro does not wanted to take 24timer from the market, but was considering to differentiate between the titles. 24timer could go down in distribution, making it more attractive for smaller advertisers while MetroXpress could increase its print run.

That is why MetroXpress has increased it’s circulation with 25,000 to 200,000 (MediaWatch).

Metro plans to cover 90% of France

Wednesday, November 16th, 2011

Metro_Paris_2011Under the new ownership of commercial TV-channel TF1, Metro France plans to expand distribution in 2012 from 30 to 60 cities.

According to director Edouard Boccon-Gibod, this means that coverage in France wil rise from 68 to 90% of the country.

Circulation, however, will stay the same as the distribution in the existing markets will be lowered. (Ozap)

Metro is now distributed in 9 different daily editions with a total circulation of 770,000 copies. After 20 Minutes and DirectPlus it is the third free daily in the country.