Archive for the ‘Circulation’ Category
Both Metro and Spits, the two leading free dailies in the Netherlands, have cut circulation in 2011 compared to the previous year according to data from HOI Auditing.
Metro distributes now 433,000 copies (-11%),and Spits 355,000 copies. (-7%).
De Pers increased circulation with 16% to 282,000. This paper, however, will close down at the end of the week.
Total free circulation in the Netherlands will drop to 900,000 in 2012. In 2007 this was 1.9 million.
Free circulation in Austria increases in 2011 compared to the previous year according to auditing organization ÖAK.
Heute went from 540,000 to 573,000 while Österreich’s free circulation increased even more than that.
Total free Austrian circulation is now more than 900,000.
Unlike other countries, France only saw a growing number of free newspaper titles and editions in the last 10 years. It started with a genuine newspaper war in Paris and Marseille in 2002 when trade unions tried to prevent free dailies from being distributed and printed.
After Metro (February 18, Paris & Marseille), local paper La Provence started MarseillePlus while 20 Minutes launched in Paris in March. Metro grew to 12 editions in the next yeras while 20 Minutes increased the number to 13. More local Plus editions started in Lille, Lyon, Bordeaux and Toulon in 2004.
A boost in circulation was brought about by Vincent Bolloré’s media group in 2006 and 2007 when they launched an evening (Direct Soir) and a morning paper (Direct Matin) in Paris. The group of morning papers carrying the Plus/Direct brand increased to 14 in the last years.
Only one free paper ever stopped publishing in France, the ToulonPlus edition (circulation 10,000) which was published in 2004 and 2005.
In total 37 free editions are published in France. Total circulation increased to 3.2 million at the end of 2011. A third of French circulation is free.
20 Minutes and the joint morning Plus/Direct papers each have a circulation of more than a million. In readersship, however, 20 Minutes is leading with 2.7 million readers. Metro is second with 2.4 million readers.
The closure of Danish free daily Urban opened up an opportunity for Denmark’s only free daily publisher Metro International, owning the majority of the two remaining free dailies in the country: MetroXpress and 24timer.
In total Metro expects to win 75,000 to 100,000 readers in the future because of the closure of Urban according to MediaWatch.
Metro does not wanted to take 24timer from the market, but was considering to differentiate between the titles. 24timer could go down in distribution, making it more attractive for smaller advertisers while MetroXpress could increase its print run.
That is why MetroXpress has increased it’s circulation with 25,000 to 200,000 (MediaWatch).
Under the new ownership of commercial TV-channel TF1, Metro France plans to expand distribution in 2012 from 30 to 60 cities.
According to director Edouard Boccon-Gibod, this means that coverage in France wil rise from 68 to 90% of the country.
Circulation, however, will stay the same as the distribution in the existing markets will be lowered. (Ozap)
Metro is now distributed in 9 different daily editions with a total circulation of 770,000 copies. After 20 Minutes and DirectPlus it is the third free daily in the country.
Once, Denmark was free newspaper heaven (or hell, depending who you worked for), with 11 different titles in 2006 (total circulation 2 million) and a market share for free dailies of more than 60%.
In 2011, the situation is back to ‘normal’, with three titles, a total free circulation of 450,00 and a market share of 30%.
MetroXpress and 24timer, both majority owned by Metro International, increased circulation in the first half of 2011 compared to 2010 – Berlingske owned Urban went down in circulation according to Dansk Oplagskontrol.
Circulation show a rather extreme picture (click for bigger version).
More newspaper statistics on http://krantenstatistiek.tumblr.com/
In 2011 circulation of free dailies in Denmark has gone up again to 450,000 – mainly because of a circulation rise of 24timer.
Also MetrXpress saw circulation increase. Both papers are majority owned by Metro International.
Berlingske’s free daily Urban dropped below the 100,000 mark in 2011.
After the flood of free papers in 2006 and the closures that followed, free circulation in Denmark is still higher than 10 years ago when free dailies were introduced. (click for bigger version)
After a decline in circulation in 2009, Asian circulation of free dailies was stable in 2010 and increased again in 2011. Main drivers of the increase were launches in Hong Kong, Thailand and India, and circulation increase in China.
There are now more than 30 titles published in a dozen countries. (click for bigger version.)
Circulation data, however, is not officially audited in most countries. Data from China, Philippines, Singapore, Malaysia, Israel, Emirates, South Korea, Thailand and Taiwan should be treated with caution. Only Hong Kong has public audited data.
Hong Kong, Korea and China are responsible for most of the circulation in Asia. (click for bigger version.)
The number of countries on the American continent has increased to 12 over the last years after the introduction of free dailies in Guatemala and Peru. Also circulation is again rising after 2009.
The number of titles and editions, however, is lower in 2010 and 2011 than it was in 2009. (Click for bigger picture.)
In Argentina, Brazil, Canada, Colombia, Dominican Republic circulation rises, while also new launches in Peru and Guatemala causes a rise in circulation. In Chile, Mexico and the US circulation drops.
The drop in titles and editions in 2010 is mainly caused by closures in the US and Mexico in those years.