Archive for the ‘Circulation’ Category

European free dailies: circulation down with 50% since 2007

Thursday, January 1st, 2015

Since 2007, circulation, the number of countries and the number of titles of free dailies has dropped in Europe.

In 2013 there are 65 free dailies in 23 countries with an estimated circulation of 14 million.

At it’s peak in 2007 these numbers were: 140 papers in 31 countries with a circulation of 27 million.


Österreich wants to cover all of Vienna

Wednesday, October 1st, 2014

gross_mon-don_webFree Austrian newspare Österreich will start to distribute next week to all Vienna households. The paper wants to target people who avoid advertising.

The action will take place on three days: Wednesday, Thursday and Friday. Household distribution will amount to motre than one million copies. Another 600.000 copies will be distributed in th etraditional way. (Die Presse)

UK free circulation approaches 2.5 million again

Monday, January 20th, 2014

With the plan of the Evening Standard to increase circulation to 900,000 copies this spring, total UK free circulation will approach the 2.5 million mark again.

When Metro and City AM stay at their current level (1.370.000 and 125.000) total circulation will be almost as high (2.4 million) as it was in 2009 (2.5 million).

At that time all three current titles were published, but also London Lite, MEN (free) and The Record. (click on graph for bigger version)


12 years of free dailies in Hong Kong

Friday, December 13th, 2013

The first free daily in Hong Kong (Metropolis Daily by Metro International) – now Metro – was introduced in August 2012.

In 2005 AM730 (Shih Wing Ching) and Headline Daily (Sing Tao News Corp.) joined Metro while business paper The Standard converted to a free model in 2007.

In 2011 two new titles were introduced: Sky Post (Hong Kong Economic Times) and Sharp Daily (Next Media). This last paper folded earlier this year.

Free circulation in Hong Hong is now 2.4 million (click on graph for bigger version).


Austrian Heute’s circulation to 600,000

Monday, September 16th, 2013

More than 600,000 printed copies and almost one million readers for free Austrian daily Heute in 2013.

The new circulation data bij show 618,000 distributed copies on average in the first six months of 2013.

In Vienna 397,000 copies were distributed, in NiederOstereich (St. Pölten) 138,000 and in Oberösterreich (Linz/Wels/Steyr) 82,000.

Heute has shown almost permanent growth since 2004. Only in 2009 a little drop showed after the closure of the Graz edition.


Free competitor Österreich increased free circulation tot 420,000 (315,000 in Vienna), mostly because paid circulation dropped.

Total free circulation in Austria rose to more than one million.

Luxembourg paid circulation unaffected by free dailies

Saturday, July 6th, 2013

In 2007 two free dailies were introduced in the small (population 500,000) country of Luxembourg.

L’Essentiel was launched in October by Editpresse, publisher of paid paper Das Tageblatt in cooperation with Swiss publisher Tamedia.

A month later, Saint Paul, publisher of paid market leader Luxemburger Wort responded with Point24. This paper was closed in December 2012.

Looking at the development of total circulation, there seems to be no effect on paid circulation, although both free newspapers had a higher circulation than the most popular paid newspaper Luxemburger Wort.

Both papers, however, initially were published in French, the second language in the country. Point24 also introduced a German language part and later a German edition. L’Essentiel is only available in French, although it has a German website version.


Belgium newspapers lose circulation in 2012

Saturday, July 6th, 2013

Flemish (Dutch language) newspapers in Belgium performed – until 2012 – better than the French language Wallone papers.

In 2012, however, almost all Flemish newspapers lost circulation as well.

Compared to 2011 economic paper De Tijd lost 9%, De Morgen and Gazet van Antwerpen both lost 4% while the Dutch language version of free daily Metro lost 3%. Regional paper Het Belang van Limburg lost 2%. Tabloid paper Het Laatste Nieuws had the same circulation as in 2011. De 2012 circulation of De Standaard and Het Nieuwsblad is not yet officially published.


All French language newspapers lost circulation: economic paper L’Echo (-13%), Sudpresse (-8%), La Derniere Heure/Les Sports (-7%), Libre Belgique / Gazette de Liège (-5%), l’Avenir (-2%), Metro (-1%). Le Soir has no officially audited 2012 circulation yet. (data


Dutch free dailies cut circulation again

Friday, July 5th, 2013

The two remaining Dutch free newspapers, Metro and Spits – both owned by TMG (Telegraaf Media Group) have cut their circulation in the first quarter of 2013 compared to the same quarter in 2012.

Metro distributes now 408,000 copies (463,000 inn 2012, -12%) while Spits has a circulation of 295,000 (326,000 in 2012, -10%).

The overall trend with both free dailies is downward, as the trendline shows.


In the first quarter of 2013 the circulation of national papers dropped with 3%, the circulation of regional papers went down 5%.  (data from HOI-online)

amNewYork claims highest circulation in NY

Sunday, June 23rd, 2013

amNewYork2013On their website, free New York daily amNewYork claims that it had a circulation of 325,000, “almost 20,000 more a day than Metro” in the first three months of 2013.

In Manhattan, amNewYork claims a daily circulation of 292,000 compared to Metro’s 219,000. Research has being conducted by Certified Audit of Circulations.

amNewYork’s Friday weekend edition has an average circulation of 353,000 – 40,000 more than Metro.

Some weeks ago, Metro claimed a slightly higher readership in New York. The competition between the two papers is apparently extremely fierce.

The language of amNewYork in its press release (overwhelming dominance, demolishing the competition, unmatched) proves the warlike relation between the papers.

Free dailies in the Netherlands

Wednesday, March 27th, 2013

Dutch free dailies Metro and Spits lost some circulation together compared to 2011 but are still the second and fourth paper in the country.

Paid paper De Telegraaf had a circulation of 521,000 copies, Metro has an average circulation of 436,000 (434,000 in 2011), paid paper AD distributed 383,000 copies while Spits had a circulation of 325,000 copies (354,000 in 2011).


In 2007 total Dutch free circualtion was 1.9 million, now it is down to 850,000. (HOI-data)