Iceland, free newspaper Frettabladid rules
Free Icelandic daily Frettabladid was lauched in 2001. It is delivered in greater Reyjavik (and Akureyri in the north) door-to-door in most households and is also available in shops, kiosks, and petrol stations.
Initially it was published six times a week, in September 2003 this was extended to seven days. A few year back the Sunday edition was dropped again.
Circulation in the past years is between 65,000 and 100,000. The paper is the largest newspaper in the country.
The paper changed hands a few times and is now owned by 365 Media, part of the Dagsbrún group.
In May 2005, the second free paper in the country Bladid (newspaper) was launched; 80,000 copies of the new title were distributed door-to-door from Monday till Friday in Reykjavik and surrounding towns. The tabloid counted 32 pages and employed 30 people. In 2008 Bladid closed down.