No. 15 in a 67-part series: Hungary, 17 years of Metro

Hungary
The Hungarian edition of Metro (Metro International) was first published on September 7, 1998 in Budapest, April 2, 2001 a national edition was launched. In the first half year of 2004 Metro was the third read paper in the country, in the third quarter is was already second (after Blikk) with 600 thousand readers. Metro expanded the national edition on March 31 2005 to five more cities and distributes in 24 cities. In 2005 a 10% minority shareholder was bought out. After a lawsuit between Metro Hungary and Metro Cash & Carry AG in August 2008 Metro had to change its name to Metropol. Metro and Axel Springer (regional newspapers, Sunday paper, business paper and magazines) will join forces in Hungary, first on printing, later perhaps on advertising. In January 2010 Metropol moved to the half-Berliner format like Metro in the Czech Republic.
March 2007 Busz lanched. The paper was mostly distributed by hand in Budapest in 30 locations. During two days another daily publication Vonat (train) was published, according to the publisher this title would be back in September 2007. Publisher was Frenk Reklám és Kiadó Kft. Weekly free paper BuszPlusz was later distributed outside the capital. In the beginning of June 2007 Busz closed down.

metro_Hungary_2011The Hungarian edition of Metro (Metro International) was launched on September 7, 1998 in Budapest. In April 2001 a national edition started.

In 2004 Metro became the second paper in the country (after Blikk). Metro expanded the national edition on in 2005 to five more cities.

After a lawsuit between Metro Hungary and Metro Cash & Carry AG in August 2008 Metro had to change its name to Metropol.

In 2010 Metropol moved to the half-Berliner format like Metro in the Czech Republic.

In 2011 Metro was sold to Megapolis Media Inc for €700,000. The Metro edition continued as as a franchise in Hungary. The publisher has strong ties to the government.

busz.jpg

March 2007 Busz lanched. The paper was mostly distributed by hand in Budapest. During two days another daily publication Vonat (train) was published, according to the publisher this title would be back in September 2007 but it never did.

Publisher Frenk Reklám és Kiadó Kft closed Busz in June 2007.

Total curculation in Hungary was above 400,000 copies in 2007 (the Busz-period), it is now around 400,000 again according to the publisher.

hungary1998_2014

One Response to “No. 15 in a 67-part series: Hungary, 17 years of Metro”

  1. Rowan Gonzalez Says:

    I really like Metro. I am very impressed such a high quality newspaper can exist without readers directly paying for it.