No. 14 in a 67-part series: Sweden, birth of the free daily

Metro1995Twenty years ago, Metro launched in Stockholm, Sweden (right the first edition). After one year circulation grew to more than 200,000. Editions for Göteborg and Skane (Malmö) were added in 1998 and 1999.

In 2004 the Skane edition (Malmö, Lund) was extended to Landskrona and Helsingborg. In October 2004 a national (Riks) edition was launched. This last edition was terminated in 2013. Metro has a circulation of 580,000 and is the newspaper with the highest circulation in Sweden.

Metro launched afternoon free paper Everyday in August 2000, to prevent another afternoon paper, Stockholm News to enter the market. Stockholm News was nevertheless launched in September but lasted only until the end of December of that year. Everyday was taken from the market in March 2001.

city_stockholm_2011In October 2002, Swedish leading publisher Bonnier (Dagens Nyheter, Expressen) launched Stockholm City to compete with Metro. City started Göteborg and Malmö editions in September 2006. The Göteborg edition was closed down in December 2007. City Stockholm went non-daily in 2008.

Free daily Xtra in Helsingborg was converted in August 2008 to City Helsingborg. In November 2008, City Landskrona, was launched by Helsingborgs Dagblad. Both editions closed in 2012.

Local papers Östgöta Correspondenten and Norrköpings Tidningars launched Extra Ostergotland in October 2004 in Norrköping and Linköping.

punktse_stockholm.jpgSchibsted, publisher of leading daily Aftonbladet, launched Punkt SE in October 2006 in Stockholm, Göteborg and Malmö/Lund. The logo was very similar to that of AftonbladetPunkt SE closed in May 2008 after the sale of 35% of Metro Sweden was completed.

Paid paper Upsala Nya Tidning launched 18 Minuter May 2009. It closed in 2013.

Total curculation of free newsppers n Sweden increased to 1.4 million in 2006. In 2009 after the closures of Punkt and City it dropped to 700,000.

Inn 2015 only Metro (Stockholm, Malmö, Göteborg), City (Malmö, Lund) and Extra Ostergotland remain.

sweden_1995_2015

Comments are closed.