No. 10 in a 67-part series: Finland – 18 years free newspapers
Sanoma acquired 20% of the shares in Janton Oy in June 1998. In December 2003 the shares were sold because of Sanoma’s “strategy to divest its non-core assets and holdings”.
In 2004, however, Sanoma bought Uutislehti 100 from Janton Oyj. Sanoma publishes Helsingin Sanomat, Finland’s largest paper and Ilta-Sanomat, Finland’s largest tabloid.
Metro entered the market in September, 1999. In 2006 Metro International sold Metro Finland to Sanoma. Metro was published as a franchise.
Sanoma Corporation closed Uutislehti 100 and incorporated it in Metro in September 2008. The plan to target Metro to a younger audience obviously did not work out.
Uutislehti 100 had a circulation just over 100,000. Metro’s circulation was somewhat higher.