No. 6 in a 67-part series: Croatia – seven years of free papers

24satafree.jpgIn 2012 24 Sata (24 hours), the last Croatian free daily, closed down. Styria Medien AG – also publisher of paid dailies Vecernji list and 24 Sata, launched a free afternoon edition with the same design as Styria’s Austrian free dailies OK in Graz and Kärnten.

24Sata started in april 2006 and had a circulation of 100,000 copies in the beginning, ending with 50,000.

Metro_Cr_LastSix weeks after 24 Sata Croatian publisher Europa Press Holding (EPH), the biggest newspaper publisher in Croatia (Jutarnji list), in which German publisher WAZ had a 50% stake, started Metro with four editions (Zagreb, Istria, Dalmatia and Sjeverozapadna Hrvatska). In 2007 editions for Slavonija and Rijeka were added.

Metro International had a nominal share (1%) in the company and the option to increase that to 50%. Metro could not use the Metro name because a publisher of a cultural magazine in Zagreb used this name already for 15 years, so Metro Express was used instead.

Four editions closed down in March 2008, the last Zagreb edition (left) was published in July. In the summer it was converted to a weekly, published on Fridays. In September 2008 the paper closed down.


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