Metro UK loses digital readership

The integration of the Metro UK digital brand into the digital operation of the Daily Mail (see previous post) has not paid off in terms of more visitors.

According to the Audit Bureau of Circulations Metro reported a 15% fall in monthly unique browsers in April.

The number of monthly visitors is now 23 million, stil an impresive number, sverage daily browsers fell 10% to just over one million.

London Evening Standard’s site, Standard.co.uk, saw monthly traffic grow to 5 million. Daily average browsers rose to 236,689. (The Guardian)

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