Daily Mail takes over Metro UK website

Screen Shot 2014-03-10 at 22.30.19The website of UK free daily Metro is to be incorporated within Mail Online (Daily Mail’s website).

Metro’s managing director Steve Auckland confirmed the take-over.

Metro and Mail Online are both part of the Daily Mail and General Trust.

Steve Auckland told The Drum:

“The three million daily uniques achieved on 18 February gave us a glimpse of the audience potential of this website and the camaraderie that exists within the team. However, the potential to accelerate this growth and monetise it is best served by the Mail Online team at this moment in time. It will free the rest of the business to concentrate on reinvigorating Metro.”

One Response to “Daily Mail takes over Metro UK website”

  1. Newspaper Innovation » Blog Archive » Metro UK loses digital readership Says:

    [...] integration of the Metro UK digital brand into the digital operation of the Daily Mail (see previous post) has not paid off in terms of more [...]