Daily Mail takes over Metro UK website
The website of UK free daily Metro is to be incorporated within Mail Online (Daily Mail’s website).
Metro’s managing director Steve Auckland confirmed the take-over.
Metro and Mail Online are both part of the Daily Mail and General Trust.
Steve Auckland told The Drum:
“The three million daily uniques achieved on 18 February gave us a glimpse of the audience potential of this website and the camaraderie that exists within the team. However, the potential to accelerate this growth and monetise it is best served by the Mail Online team at this moment in time. It will free the rest of the business to concentrate on reinvigorating Metro.”