UK: The Sun loses 1.8 million readers in 5 years

The Sun is still the paper with most readers the UK – just over 6 milion every day – but it’s 23% less than five years ago when the paper had almost 8 million readers (NRS data).

The drop in numbers (1.8 million) is impressive, but in percentage The Mirror (-27%), Daily Telegraph (-36%), The Times (-30%), Daily Express (-31%), The Guardian (-28%), Daily Record (-36%) and The Independent (-46%) lost more.

The Daily Star and the Daily Mail (both -18% since 2007/2008) performed somewhat better than average.

Free daily Metro saw its readership increase with 3% in five years, The Evening Standard (free since October 2009) saw an increase of 162% since 2007/2008 when the paper was still paid. In the last three years readership is around 1.5 million. (Clcik on graph for bigger version.)

UK_readers_2005_2013

Compared to the same period last year, the Daily Star (-19%), The Guardian (-16%) and The Independent (-22%) lost most readers. The Evening Standard and “i” both gained 1% in readership.

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