Austria: Kronen loses, Heute wins in readership
There is still an enormous gap between leading paid tabloid Kronen Zeitung and free daily Heute in readership. But the gap is getting smaller.
In 2012/2013 Kronen Zeitung had 2.6 million readers (until 2006 this was more than 3 million), free daily Heute first hit the one million readership mark, coming from half a million in 2006 according to the latest Media-Analyse data.
Kleine Zeitung is third in readership (817,000 readers), free/paid paper Österreich is fourth with 706,000 readers.