Metro UK starts evening tablet edition

metro_tabletTo compete with rival free daily Evening Standard, morning UK paper Metro launched an evening tablet edition.

The edition for Android and iPad is available from 5 PM. The ‘regular’ morning tablet edition was already launched in 2011.

“The national evening publication will aim to take a lighter tone compared to the morning edition, focusing on entertainment as commuters “lean back” on their journeys home after work.” according to Brand Republic.

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