Luxembourg readership 2012-2013

L’Essentiel_2013Paid paper Luxemburger Wort is market leader in readership in Luxembourg with 177,000 readers in 2012-2012 according to the last Plurimedia-study from TNS-Ilres.

The paper from publisher Saint-Paul is reaching 40% of the population.

Free paper L’essentiel is second with a reach from 30% (133,000 readers). This is only marginal higher than last year when the paper had to deal with competitor Point24. This paper was terminated in December 2012.

This suggest that the market for free dailies is saturated with only one title (see also previous post).

Paid paper Das Tageblatt is third with 45,000 readers (10% reach). (Luxemburger Wort)

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