Dutch free dailies cut circulation again

The two remaining Dutch free newspapers, Metro and Spits – both owned by TMG (Telegraaf Media Group) have cut their circulation in the first quarter of 2013 compared to the same quarter in 2012.

Metro distributes now 408,000 copies (463,000 inn 2012, -12%) while Spits has a circulation of 295,000 (326,000 in 2012, -10%).

The overall trend with both free dailies is downward, as the trendline shows.

metro_spits_2007_2013_Q1

In the first quarter of 2013 the circulation of national papers dropped with 3%, the circulation of regional papers went down 5%.  (data from HOI-online)

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