UK free daily Metro starts online Casino

MetroPlayCasino-130x70UK free daily Metro, owned by Associated Newspapers (also owning tabloid paper Daily Mail) will launch an “online gaming platform” called Metro Play.

Six months ago Metro Play was launched as a tablet-app, now it is also avialable on the web.

The website offers more than 200 different games, the Casino games (slot-machine games, black jack, poker, roulette) being the most promising in terms of revenues. Gamers have to deposit between £10 and £250 and register with Metro Play Casino before they can play.

According to the press realease:

With this campaign, Metro Play aims to target its core audience of young-adult urbanites while commuting, or during their downtime at work and home.
Walters said: “We know that Metro’s urbanite audience enjoy gaming as a mainstream leisure activity, using it to make the most of their most valued possession – their time. This makes Metro Play a very exciting proposition and we are proud to bring this innovative gaming destination to the marketplace.”
With a deposit of between £10 and £250, users can register with Metro Play Casino to play one of the more than 200 web and 20 mobile games now live.
Linda Grant, the managing director at Metro, said: “Metro Play helps further Metro’s consumer cross-platform entertainment offering, giving consumers more reasons to engage with Metro more often, throughout the day.
“Built to fit into our core urbanite audience’s busy, on-the-move lifestyles, Metro Play is set to enhance Metro’s mobile-first strategy.”

Metro Play aims to target its core audience of young-adult urbanites while commuting, or during their downtime at work and home. Jamie Walters, executive director at Metro Play: “We know that Metro’s urbanite audience enjoy gaming as a mainstream leisure activity, using it to make the most of their most valued possession – their time. This makes Metro Play a very exciting proposition and we are proud to bring this innovative gaming destination to the marketplace.”

The word ‘gambling‘, however, is carefully avoiding in the campaign, it’s all about gaming, play, and entertainment.

Going to the website, however, results in a “restricted” message outside the UK.

According to Campaignlive, Metro is spending a £1.9m national ad campaign using the tagline “More rewarding ways to Metro Play” to promote the operation.

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