Metro and am New York readership: a close call
Free dailies Metro (2004) and am New York (2003) have been competiting for the top spot in readership since they launched.
AM New York had more readers during the first years, Metro took over between 2008 and 2010; in 2011 and 2012 am New York had more readers but this year Metro (733,000 readers against 718,000 for am New York) took over again according to Scarborough research.
Metro reaches 4.4% of the New York population on an average day, am New York 4.3%. On a weekly basis Metro reaches 8.8% of the New Yorkers, am New York 8.2%. (Metro Press Release)
As both papers have a circulation of around 325,000 this means that an average paper is read by more than two readers.