Augmented reality in Metro US

MetroInteractive_BlippaIn cooperation with Blippar, Metro US introduced augmented reality for their editions in New York, Boston and Philadelphia.

Readers can download the free Blippar app on their device, open the app, and hold it over “blippable” content in Metro to see videos, get coupons, shop online or unlock myriad other interactive content experiences on their smart devices.

Metro officially launched Blippar in the Summer Movie Preview issue on May 3 (right). Readers were able to virtually “try on” the Iron Man suit, answer a celebrity gossip poll, reveal hidden content, and see a movie trailer. (Metro Press Release through Wall Street Journal.)

More pictures with augmented reality examples can be found here.

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