Spanish readership drops in 2013

Free daily 20 Minutos – until 2009 the best-read newspaper in Spain – lost 13% of its readers compared to 2012 according to the last AIMC survey.

20 Minutos is now the third paper in Spain (1.7 million readers) after sports paper Marca (2.9 million) and el Paìs (1.9 million). Also Marca (-5%) and el Paìs (-3%) lost readers.

All other Spanish papers – except El Periodico – lost readers, even the three other sports papers As (-4%), El Mundo Deportivo (-5%) and Sport (-6%).


Small differences could be the result of different survey periods – the 2013-I survey was conducted between April 2012 and March 2013, the 2012 data concern the whole of 2012.

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