Readership Austria: Heute wins, Kronen loses
Free daily Heute saw readership increase with 7% in 2012 compared to 2011 to just below the 1 million mark: 998,000. Heute is again the second best-read paper in the country, reaching 13.9% of the population against 37.4% for Kronen Zeitung. Marketleader Kronen Zeitung saw readership drop with 1% to 2.7 million.
In Vienna, Heute reaches 42% (617,000) of the population against 32.5% (477,000 readers) for Kronen Zeitung.
Third paper Kleine Zeitung lost 4% of its readers. Free/paid daily Österreich (fourth) saw reaereship drop with 7%.
Kurier saw readership increase with 6%. Quality paper Der Standard (6th) is stable with 358,000 readers. (data: Media-analyse.at)