t.o.night (Toronto) now semi-weekly

tonightThe free Toronto evening paper tonight, formerly known as t.o.night, has moved to a semi-weekly schedule in January of this years.

The moved followed the sale of the paper to Annex Business Media (MarketingMag) in January.

The move was said to be party inspired by Canadian newspapers introducing a pay wall, which resulted in an increase in web trafic to the free tonight website. Tonight promised to focus more on their internet site.

Another reason might be the high level to competetion in Toronto where also Metro and 24Hours (Sun Media) are pubishing.

Tonight was unique for publishing in the evening and focussing more on entertainment.

It was launched in September 2009 and it had a circulation of 100,000 when it was a daily.

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