Austrian circulation rise because of free papers
Kronen Zeitung, the market leader in Austrian lost one quarter of its circulation since 1995 but is still by far the largest paper in the country (circulation 800,000 – reach almost 40%).
In total, circulation is now 26% higher than in 1995. Growth is coming from the two free newspapers: Heute and Österreich, the last title has also a paid version.
Data from ÖAK and World Press Trends.