Austrian circulation rise because of free papers

Kronen Zeitung, the market leader in Austrian lost one quarter of its circulation since 1995 but is still by far the largest paper in the country (circulation 800,000 – reach almost 40%).

austria_all_1995_2012

In total, circulation is now 26% higher than in 1995. Growth is coming from the two free newspapers: Heute and Österreich, the last title has also a paid version.

austria_free_2001_2012

Data from ÖAK and World Press Trends.

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