UK Readership #3: class & sex

The class differences in the UK are reflected in the readership profiles of the newspapers, with The Guardian, The Times and The Daily Telegraph having 85% or more of their readers in the ABC1 group.

At the other end the Daily Star, The Sun, The Record and The Mirror have less than 40% in that group.

Although social class is rather stable for for most papers, The Evening Standard (8% less in ABC1), The Daily Star (-6%) and Metro (-5%) show substantial changes. (data: NRS)

UK-social_2006_2012

The Daily Star, the Evening Standard and The Independent are the ‘malest’ papers with 60% or more of the readers being male.

The Daily Mail and the Daily Express are at the other end: 50% or more female.

UK_gender_2006_2012

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