UK Readership #3: class & sex
The class differences in the UK are reflected in the readership profiles of the newspapers, with The Guardian, The Times and The Daily Telegraph having 85% or more of their readers in the ABC1 group.
At the other end the Daily Star, The Sun, The Record and The Mirror have less than 40% in that group.
Although social class is rather stable for for most papers, The Evening Standard (8% less in ABC1), The Daily Star (-6%) and Metro (-5%) show substantial changes. (data: NRS)
The Daily Star, the Evening Standard and The Independent are the ‘malest’ papers with 60% or more of the readers being male.
The Daily Mail and the Daily Express are at the other end: 50% or more female.