UK Readership #1: all but ‘i’ decline

Except for the rise in readership of the light (and cheap) ‘i’, every UK paper saw its readership decline in 2012 compared to 2011 according to NRS survey data for January – December 2012.

The Daily Telegraph and The Daily Express saw readership slide with 14 and 16 %, The Daily Record and The Independent saw a 8% decline. The Sun, The Mirror, The Daily Star and The Guardian lost 6%.

Even free dailies Metro and Evening Standard – usually seeing readership grow – showed a 1% decline.

Compared to 2006 both Metro (+73%) and the Evening Standard (+102% after the move to free distribution) increased readership. The Independent, The Daily Record, The Daily Express and The Daily Telegraph lost a third of their readers (click on graph for bigger version)

UK_2006_2012

Later today: data on age profiles of UK newspapers, social grades differences between titles and male/female readership.

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