TMG differentiates titles

In 2012 Telegraaf Media Group (TMG) bought free daily Metro from its Swedish owners. The publisher already owned the othet national free daily Spits.

This week TMG announced that it would introduce a new format for both papers.

Metro would be the more serious one, targeting a general audience (25-54). Spits will focus more on a young audience and entertainment. What that meant, showed this morning, when both papers covered the Pope.


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