Metro goes Bieber
After Lady Gaga, Richard Branson and Karl Lagerfeld, Metro will have Justin Bieber featuring in all editions in 23 Metro countries.
Metro is celebrating Valentine’s Day with a special edition dedicated to love on February 14th. Justin Bieber will collaborate with Metro in a contest were one lucky fan can win a VIP experience during Bieber’s European “Believe” tour.
“The special Love Issue will contain an exclusive Q&A with Bieber; his favourite love songs playlist; an ode to the lost art of the love letter; a guide to romance in 2013; and our round up of the most impressive public displays of affection.
The contest will kick off with the Love Issue on February 14th and continue for two weeks. It’s simple: Readers grab a copy of the Love Issue, photograph themselves with the newspaper in a place they’d take Bieber on a date, and upload it to Metro’s Facebook page. The more “likes”, the better the chances of being personally selected by Bieber to win! The winner’s experience at the concert and backstage will be covered globally in Metro.” (Metro Press Release)