Italian readership drops

All major Italian newspapers lost readers in 2012 compared to 2011 according to the latest Audipress survey.

Only sports paper Tuttosport showed an increase of 3% in readership. The two other sport papers La Gazzetta dello Sport and Corriere dello Sport-Stadio both lost 3% of their readers. They are still the first and the fourth best-read paper in the country with a readership of 4.1 and 1.8 million.

Paid papers La Repubblica and Corriere della Sera (2 and 3, both with 3 million readers) lost 15 and 14% of their readers. La Stampa (no. 5) even lost 28%.

Free dailies Leggo (7, 1.3 million readers) lost 30% after cutting down circulation. Metro is now the 6th paper with 1.4 million readers. Free daily Dnews lost one third of their readers. (click for bigger version)


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