Luxembourg free daily Point24 closes

point24_2012Luxembourg publishing group Saint-Paul (paid paper Luxemburger Wort) will close down its free daily Point24 at the end of the year. (Publicitas)

The paper launched in November 2007 as a reaction to free daily L’Essentiel by competitor Editpresse (Das Tageblatt) that started the paper in October of that year in cooperation with Swiss pubisher Tamedia (20 Minuten).

In 2011 Point24 also started a German language daily and a Portuguese version that was published two days a week. Circulation of the daily edition was 79,000 this year.

With the closure, the market share of free dailies in Luxembourg will drop from more than 60% to 45%.

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