Tonight published in Sony-format

tonight2012SonyFree Toronto daily tonight is published in the size of Sony Canada’s new eReader today.

“In cooperation with Sony Canada, for one day only, Tonight has created a newspaper that is the exact dimensions of Sony Canada’s Reader, half the physical size of an average issue.

The 32-page edition, also a tonight first, will be displayed on each page in black and white inside the frame of Sony Canada’s Reader.” (Tonight press release)

The issue can be downloaded from tonight’s website.

Just two words: “brilliant marketing”.

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