Tonight Toronto challenges Canadian paywalls

Screen shot 2012-10-31 at 9.46.50 PMIt’s a marketing gimmick of course. But there is nothing wrong with good marketing.

As Candanian newspapers are moving towards a paywall model, free Toronto evening paper tonight re-launched its website with “unlimited breaking news for free”.

John Cameron, publisher of tonight says: “our readers will have the freshest stories the minute news breaks, something that will set our brand apart from other web properties”.

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