Free and paid newspapers in Europe 2010
In the Nordic countries, the UK, the Netherlands, Germany, Austria, Switzerland, Luxembourg 25 or more copies per 100 inhabitants are distributed.
In Eastern and Southern Europe this is below the European average of 20.
15% of the circulation (3 copies on average per 100 inhabitants is free. In Luxembourg, Iceland, Andorra, Denmark, Sweden en Austria it’s 10 per 100 or more.
Without free dailies penetration is the highest in Norway (49), followed by Finland (45) and Sweden (42).