Readership in Austria
Kronen Zeitung is still the best-read Austrian daily according to the latest (2011/2012) readership survey of Media Analyse. The paper has 2.7 milion readers, 1% more than in the full year 2011, but 11% less compared to 2005.
Free daily Heute is second with 950,000 readers, also an increase with 1% compared to 2011. Compared to 2007 readership increased with 75%.
Paid paper Kleine Zeitung increased its readership with 2% compared to last year (now 820,000).
Free/paid daily Österreich has 730,000 readers (+1% compared to 2011, +6% compared to 2007).