15 years of Swiss newspaper circulation
The newspaper landscape in German-speaking Switzerland changed dramatically over the last 15 years.
In 1999 free newspapers were introduced. They are now dominating circulation.
20 Minuten distributes almost half a million copies in the German part (and another 240,000 in the French and Italian speaking areas).
Blick am Abend, launched as Heute in 2006, has now a circulation of 326,000.
In total more than a third of the total Swiss circulation is free. (in 2007 and 2008 this was almost 50%).