15 years of Swiss newspaper circulation

The newspaper landscape in German-speaking Switzerland changed dramatically over the last 15 years.

In 1999 free newspapers were introduced. They are now dominating circulation.

20 Minuten distributes almost half a million copies in the German part (and another 240,000 in the French and Italian speaking areas).

Blick am Abend, launched as Heute in 2006, has now a circulation of 326,000.

In total more than a third of the total Swiss circulation is free. (in 2007 and 2008 this was almost 50%).

Paid paper Blick lost 46% of its circulation in 15 years, the Basler Zeitung lost 41%, Tages Anzeiger -33%. (click on graph for bigger version)

swiss_1997_2012

One Response to “15 years of Swiss newspaper circulation”

  1. ha Says:

    Check the spelling of these newspapers:

    * “Zuricher Zeitung” – http://www.nzz.ch/

    * “Bassler Zeitung” – http://bazonline.ch/

    Also: Very impressive how you’re able to spell Österreich with an Umlaut, but fail to do the same with Zurich…