Italian newspapers see readership drop

Italy has long been in miracle in terms of newspaper circulation and readership. When both were dropped all over Europe, Italy showed another trend: higher circulation and more readers. In 2012 this trend seems to be reversed – except for sports papers.

La Gazzetta dello Sport won and is with 4.4 milion daily readers (circulation of just over 300,000) again the best-read paper in the country. Also Corriere dello Sport (1.9 million) and Tuttosport (1.1 million readers) saw an increase in readers compared to the same period (March-July) last year.

The four leading paid (non-sport) papers: La Repubblica (3.5 million), Corriere della Sera (3.4 million), La Stampa (2.3 million) and Il Messaggero (1.4 million readers) saw readership drop.

Free daily Leggo cut down circulation and saw this reflected in its readership that dropped from 2 million in 2011 to 1.4 million(minus 30%) now. Metro is now the free daily with the highest number of readers (1.5 million, minus 9%).

Third free paper is now Dnews after City shut down earlier this year, the paper saw readership drop to 200,000.

Business paper Il Sole 24 Ore saw readership increase with 17%. (data: Audipress)


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