MetroXpress and 24timer largest Danish papers
Free papers have the highest circulation in Denmark. MetroXpress and 24timer are leading with 200,000 and 150,000 copies according to the DO 2012-I research.
Both papers are majority-owned by Metro nternational, JP/Politiken holds a minority interest.
Politiken and Jyllandsposten have a circulation of just under 100,000. Berlingske Tidende distributes 90,000 copies; Børsen, Ekstra Bladet and BT distribute around 60,000 copies.
The total circulation of the top-10 paid newspapers dropped with one third between 2007 and 2012. Free circulation went from 600,000 in 2004 to 2 million in 2006 and to 350,000 in 2012.