Makeover for 24hrs
Canadian free daily 24hrs by Sun Media / Quebecor (formerly 24 hours / heures) went through a total makeover this week.
Not only the name changed but also the orange color is less dominant while a new logo was introduced.
Articles inside the paper, storeis are shorter than before while more visuals be will used.
24hrs is available in Toronto, Vancouver, Edmonton, Calgary, Ottawa and Montreal.
The paper has more than 1.1 million daily readers and a circulation of 700,000. (Marketingmag)