Makeover for 24hrs

24hrs2012Canadian free daily 24hrs by Sun Media / Quebecor (formerly 24 hours / heures) went through a total makeover this week.

Not only the name changed but also the orange color is less dominant while a new logo was introduced.

Articles inside the paper, storeis are shorter than before while more visuals be will used.

24hrs is available in Toronto, Vancouver, Edmonton, Calgary, Ottawa and Montreal.

The paper has more than 1.1 million daily readers and a circulation of 700,000. (Marketingmag)

One Response to “Makeover for 24hrs”

  1. Tim Says:

    The color of head area is a little bit strange. And now, they look more like Metro..