Germany: circulation & readers per copy

Germany has no ‘real’ free newspapers anymore. In 1999-2001 there was the famous Köln-Zeitungskrieg with three free dailies competing.

After that only some smaller free papers – usually only distributed in first class trains or in planes – were available. Welt Aktuell (circulation 40,000) is the current example.

German newspapers are not profiting from not having free competitors. Circulation declined with more than 20% between 2000 and 2010 from 24 to 19 million.

Bild Zeitung rules the newspaper landscape (and the country according to some): more than 11 million readers, a circulation of 2.9 million and almost 4 readers per copy (data 2010). (click on graph for bigger version)


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