Denmark: readers per copy

denmark_readers_per_copy_2012Danish free papers Metro (called MetroXpress in Denmark) and 24timer (also majority owned by Metro International) are the papers with the highest circulation in the country. In total readership Metro is leading as well.

When it comes to readers per copy, however, both papers lag behind with slightly over 2 readers per copy.

Tabloids Ekstra Bladet (4.3. readers) and B.T. (3.9 readers) are leading the pack. Politiken (3.9) and Jyllands Posten (3.5) are third and fourth. (Click on graph for bigger version.)

Data (2011) for readership is from TNS/Gallup, circulation from Dansk Oplagskontrol.

2 Responses to “Denmark: readers per copy”

  1. Aske Kammer Says:

    Interestingly, the same pattern emerged when I did similar calculations (from the same sources but with a slightly different sample of newspapers) back in 2008 in connection with my master thesis. Because my focus was another one, I didn’t put the numbers in the final report – but for the sake of comparison, I’ll happily share them here.

    In 2007, the numbers of readers per copy were:
    - Information (specialist): 4.63
    - B.T. (tabloid): 4.46
    - Ekstra Bladet (tabloid): 4.32
    - Politiken (morning): 4.06
    - Jyllands-Posten (morning): 3.79
    - Kristeligt Dagblad (specialist): 3.70
    - Berlingske Tidende (morning): 2.95
    - Urban (free daily; now closed): 2.36
    - metroXpress (free daily): 2.22
    - Nyhedsavisen (free daily; now closed): 1.03

    In 2008, the numbers of readers per copy were:
    - Information (specialist): 5.52
    - Ekstra Bladet (tabloid): 4.76
    - B.T. (tabloid): 4.57
    - Kristeligt Dagblad (specialist): 4.48
    - Politiken (morning): 4.19
    - Jyllands-Posten (morning): 4.12
    - Berlingske Tidende (morning): 3.15
    - metroXpress (free daily): 2.30
    - Urban (free daily; now closed): 2.11
    - 24timer (free daily): 2.08

  2. Piet Bakker Says:

    Thanks for the data – the Nyhedsavisen data in 2007 were extremely low, thanks to home distribution. In the Netherlands free papers have more readers, because of public transport distribution. It seems to be an exception.