Free weekly London magazine
The paper promises to be:
Positively populist in its coverage, Scout London will distil the city’s best food and drink venues, shopping experiences, sport and fitness, film, comedy, club nights, arts and culture and live music into a free weekly publication.
125,000 copies of the magazine will be distributed at tube and railway stations, select retailers, hotels, health clubs and offices across the city. Featuring events taking place throughout the week the magazine will serve as an entertainment expert for Londoners whatever their interests.
The paper will be available every Tuesday, and will be also target in the next months the Olympic Games visitors to London.
The weekly can be viewed online and on iPads and iPhones as well.