Belgium Metro loses readers

belgium_2003_2011_NLAfter years of almost continuous growth, both Metro-editions in Belgium (Concentra) lost readers in 2010/2011 compared to previous years.

The CIM-data for Dutch language papers shows (right, click for bigger version) that also market leader Het Laatste Nieuws, Gazet van Antwerpen and quality paper De Standaard are losing readers.

Het Nieuwsblad, De Morgen and Belang van Limburg show a stable pattern.

In terms of readers per copy, Metro reaches 3 readers with one newspaper. Paid papers reach around 4 readers per paper.

belgium_2003_2011_FRSud Presse and La Derniere Heure are the only French language Belgium papers with more readers than in the previous period (left, click for bigger version).

Le Soir  and Metro are both losing readers. Metro (French) reaches almost 5 readers per copy.

Metro (both editions) is the third newspaper in Belgium with 900,000 readers after Het Laatste Nieuws and Het Nieuwsblad. In total the paper reaches 3.6 readers per copy.

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