Newspaper war in the Netherlands

spits2012After free daily De Pers closed in March competitor Metro announced it would increase circulation to 524,000 copies.

Now also second free daily Spits has reacted by announcing a – temporarly – circulation increase.

From 23 May on, the paper will distribute 250,000 copies every Wednesday during 6 weeks door-to-door in two local areas - Alkmaar en Zoetermeer.

The special edition will try to attract advertisers with campaigns associated with the European Footbal Championship that will take place in June in Poland and the Ukraine.

If the paper is content with the experiment, it will continue with door-to-door distributing on special occasions according to publisher Cees Polman.

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