Dutch army hands out free papers
To support a recruitement campaign for the Dutch army, more than 150 uniformed soldiers in 21 major cities assisted the regular distributors of free daily Spits (Telegraaf Media Group) with distributing the newspaper today.
According to Spits editior-in-chief Jan-Jaap de Kloet, the action, which was initiatied by the Dutch ministry of Defence, generated a lot of free publicity on websites, tv and radio.
National tv-news Nos-journaal (radio and tv), Pownews and commercial news program Hart van Nederland covered the campaign.
The Ministry of Defense already had a longer relation with the free newspaper, as their target groups are very much the same.
The free newspaper contained an eight-page section (left) sponsored by the Ministry of Defense. Job opportunities, schooling, options for foreign missions were covered in interviews and editorial contributions.
I spoke to several army staff members this morning in Utrecht who doubled as newspaper distributors.
All of them were exited to do the job, also because it was “something completely different” compared to their usual work.