Dutch frees cut circulation in 2011
Both Metro and Spits, the two leading free dailies in the Netherlands, have cut circulation in 2011 compared to the previous year according to data from HOI Auditing.
Metro distributes now 433,000 copies (-11%),and Spits 355,000 copies. (-7%).
De Pers increased circulation with 16% to 282,000. This paper, however, will close down at the end of the week.
Total free circulation in the Netherlands will drop to 900,000 in 2012. In 2007 this was 1.9 million.